Pantone Color Of The Year 2022

VERY PERI: The trend color as a reflection of our time

January 25, 2022

2022 presents a sensational premiere: For the first time since the inception of Color Of The Year, Pantone has developed its own color especially for it. With VERY PERI, the renowned institution presents a composition that sets an almost magical sign of inspiration and creativity. VERY PERI is a symbol of the global spirit of time, but also the change that we are all currently experiencing. And this exclusive color sets a clear signal in merging opposites, which, as we know, create the most beautiful harmony. We are happy to join this visionary trend and present you beautiful HIRSCH bracelets which reflect VERY PERI.

We proudly present: VERY PERI

In the search for the beautiful, the special, the good, the trend scouts at HIRSCH have rarely been in such agreement: The creation of VERY PERI was almost an order of the day. A color that acts like a mirror of our days. A color that warms the heart. A color that rests full of grace in itself. And at the same time brings to life a futuristic feeling. VERY PERI combines the fidelity and constancy of blue and, with its reddish-purple undertone, the power and energy of red. The Color Of The Year 2022 signals new horizons that open a lively, cheerful view of the world.
The enthusiastic blue tone testifies to dynamic presence. An inspiration for bold creativity and imaginative expression. VERY PERI is perfect for unpredictable color harmonies and spontaneous color statements. A versatile shade that takes on a wide variety of shapes on different materials, surfaces and textures.

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Change as the primordial principle of life

Change as the only constant. We live in an era of transitions and change. The intense phase of isolation has changed our ideas and standards. Physical and digital life seem to have merged. Expanding the boundaries of reality opens the door to a dynamic virtual world. VERY PERI reflects the global innovation and change that is currently taking place. The new, reddish-purple blue shade easily confronts this aspect, its complexity emphasising the diversity of possibilities that lie ahead of us.

„As we move into a world of unprecedented change, the selection of PANTONE 17-3938 Very Peri brings a novel perspective and vision of the trusted and beloved blue color family. Encompassing the qualities of the blues, yet at the same time possessing a violet-red undertone, PANTONE 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression.“

Leatrice Eiseman, Executive Director, Pantone Color Institute


VERY PERI in the HIRSCH collection

The trend scouts at HIRSCH recommend the following two models in the Color Of The Year 2022.

Be a trendsetter and wear VERY PERI on your wrist now.


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HIRSCH on the point

- Premiere in the history of Pantone Color Of The Year
- Trend colour 2022 - a reflection of our time
- VERY PERI as a clear statement of change
- Always the right message at hand with HIRSCH bracelets